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Leading
Internet advertising research and
measurement company with solid operating
history and revenue base derived from
Fortune 1000 companies.
Proprietary
NetGet ™ technology, the only one of
its kind, reports timely data on over
2200 of the web's top sites.
Despite
the turbulent development of the
Internet, online advertising
expenditures continue to show strong
growth.
Expenditures
were more than $6.1 billion in 2000 and
are expected to reach over $15 billion
by 2004.(Source:IAB)
Exclusive
research and reporting capabilities make
the company attractive to other large
scale media measurement and reporting
companies, many of whom already rely on
the data provided by AdZone Research.
Veteran
management group made up of qualified
professionals with extensive backgrounds
(20+years) in the advertising
research and data monitoring fields.
Highly
scalable business model. Based on
expanding research/monitoring services
to include growing global Internet
markets. Increasing the value of data
and fortifying its position as a front
runner in the Internet ad data market.
In
2001,establishing affiliate offices in
key global markets, including Hong Kong
and the United Kingdom. New
reporting for these markets is now
launched and gaining rapid acceptance
among advertisers and agencies.
AdZone
Media Research, Inc. is a pioneer and
leader in the worldwide monitoring and
accurate measuring of Internet
advertising –the only independent
measurement service of its kind on the
web. Using its proprietary NetGet ™
technology, AdZone
monitors the top 2200+websites 24 hours
a day for content, frequency, brand,
creative execution, date
and advertiser information. Information
is updated hourly and available almost
immediately through the company's
Interactive AdZone
Report services. Their team of experts
can also produce customized reports from
existing data sources
or create a custom set of data by
monitoring virtually any set of
websites. The exclusive data provided by
AdZone Research is
invaluable to advertisers, agencies and
services in the Internet industry, which
currently has over $6
billion in annual advertising
expenditures. Despite the turbulent
development of the Internet, advertising
revenues continue
to grow at record levels. It is AdZone's
strategy to provide its exclusive data
services to leading agencies and companies,
increasing the value of that data, while
fortifying its corporate position as a
front runner in Internet data mining.
Based in New York, AdZone is
establishing affiliate offices and has
begun monitoring in key global media
markets including
Hong Kong, the United Kingdom and
Europe.
Note
To The Reader*-Executive
Help Services Inc, (EHSV) has signed a
Letter of Intent to acquire 100% of the
outstanding shares
of AdZone Interactive. This transaction
is pending shareholder approval.
MARKET
While
the Internet is undergoing dramatic
changes, its development has produced a
new and prolific advertising channel
that has shown the
greatest immediate acceptance of any in
history. In the year 2000,the number of
online advertisers and
their expenditures on Internet
advertising grew in the triple digits
for the fourth year in a row. According
to the Internet
Advertising Bureau (IAB), advertisers
spent roughly $6.1 billion on the
Internet in 2000. That's up from just
over $4
billion in 1999.By most accounts,
Internet advertising will continue to
grow through 2004 to a hefty
$15+billion, accounting
for just over 8%of all advertising
expenditures worldwide. Although,
advertisers may come and go –indeed,
whole dot com
enterprises spring up overnight, only to
burn out just as quickly –one thing is
certain, the Internet is a powerful
advertising medium that continues to
attract record advertising revenues.
PRODUCTS
AdZone
Research offers a single source data
solution for ad agencies, advertisers
and websites. Its suite of products
consists of
dynamically generated online Global
Research and Data Reports, strategic
consulting services for Custom Data
Solutions, and Proprietary Tools, which
allow clients to extract data based on
their specific needs. These services
can be provided as
turnkey resources or with specialized
reporting to suit a third party. All
data provided by AdZone Research
is developed using the company's
NetGet data capture system. AdZone's
breakthrough products provide clients
with significant
advantages. First, clients can quickly
and easily review their advertising
expenditures. Second, they can assess
what others are spending, where they
spend it, and when. Last, clients can
use AdZone for an independent audit
of their programs
to ensure advertising performance. None
of this vital information is available
through a dynamically generated
online source.
MANAGEMENT
AdZone
Research was founded by advertising
industry professionals who identified
the need for accurate, timely activity
reports on
Internet advertising. Their insight and
depth of knowledge in the advertising
industry are the driving forces behind
the company's front runner position.
Charles A.Cardona III, CEO, Chairman of
AdZone Research, the company's founder,
developed AdZone's proprietary NetGet
data collection system. He previously
headed several successful technology
and financial companies, most recently
as President/CEO of Owl Data Systems.
More than twenty years of
experience in the computer, Internet and
science fields give him a distinct
advantage in overseeing the company's
forward direction.
John Cardona, President and COO, joined
AdZone's management team in June 2000.He
was formerly Director
of Sales for the nationally recognized
advertising research firm of IAS /CMR
Interactive. Prior to that, he had
over eleven years of experience in
advertising Expenditure Research Data
and managed several advertising data
sales
organizations.
SUMMARY
In
this age of information, it is truly
data that drives the Internet economy.
That's particularly true for the
advertising industry.
Advertisers, agencies and companies
using the Internet are totally dependent
on the timeliness and accuracy of
data they receive
to determine the cost and effectiveness
of the advertising they use. Data, which
therefore commands a high
price, is crucial for media buying,
monitoring brands, and auditing
advertising programs. AdZone Research
realized this
fact early on and used its unique
measurement capabilities to forge a
leading role. With the advent of
additional capital
through going public and acquiring new
global markets, the company is
positioned for immediate rapid growth
and above-average
profits in the sustained Internet
economy.
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