The
Latest AdZone Survey
Results!
AdZone recently conducted
an opinion survey of 1106
respondents regarding the
new banner sizes proposed
by the Internet
Advertising Bureau (IAB).
A summary of the results
is as follows.
| For
the web sites you
frequent, given
the choice would
you rather:
A.
Have 1 or 2 Banner
Ads on web sites.
(288) 26%
B.
Have no Banner Ads
on web sites.
(792) 71.6%
C.
Have a more than 8
Banner Ads on web
sites.
(19) 1.7% |
| Given
the choice would
you rather:
A.
Pay a subscription
fee to your
favorite sites and
have to look at no
ads.
(27) 2.4%
B.
Pay no fee and
have banners or
other forms of
advertising pay
for the content.
(1071) 96.8% |
| What
do you believe
your reaction
would be if the
sizes of
advertising
banners on your
favorite sites
doubled in order
to keep them free?
A.
I would probably
use those sites
less often .
(257) 23.2%
B.
I would probably
use those sites
about the same.
(812) 73.4%
C.
I would probably
use those sites
more often.
(34)
3.1% |
| What
do you believe
your reaction
would be if the
sizes of
advertising
banners on your
favorite sites
increased 4 fold
in order to keep
them free?
A.
I would probably
use those sites
less often .
(760) 68.7%
B.
I would probably
use those sites
about the same.
(307) 27.8%
C.
I would probably
use those sites
more often.
(31)
2.8% |
| If
Internet
Advertising has to
be increased,
which would you
rather see?
A.
More banner Ads of
the same size as
they are now.
(413) 37.3%
B.
The same number of
banners as we have
now, just
larger sizes as
proposed by the
IAB..
(689)
62.3%
C.
No change in
current banner
sizes or quantity,
but increase the
number of popup
ads.
(3) .3% |
It
looks as though most
people (71%) would rather
have no ads on the web
sites they visit, however
the vast majority (96.8 %)
aren't willing to pay
subscriber fees to avoid
having to look at ads.
The
survey also seems to
indicate that most people
(73%) will tolerate a
doubling of ad size to
keep these sites free.
However most (68%) would
use those sites less if
they increased ad size 4
fold.
The
larger banner sizes won
out 62%-37% over using the
same size banners in
greater quantity.
Interestingly enough
almost nobody (3%) seems
to care for popup ads.
AdZone
is planning a follow up
study on this topic, look
for the results right
here.
The
results of this study are
the property of AdZone
Interactive, Inc and may
not be reproduced or
sourced without giving
credit to AdZone and
including a reference to
AdZone's web address www.adzoneinteractive.com
AdZone
can create and conduct a
survey for your
organization. For
information please contact
us. |
